It's always interesting to learn about the different jobs within an electronics manufacturing job shop. By understanding all the roles that exist to ensure our small batch electronics are properly assembled gives an even better look into the exciting world of electronics manufacturing. As a part of my in-depth blog series interviewing those working on the technical side of things, I had a chance to chat with Cathie Johnson, an RBB Selective Soldering Technician.
Can't stop, won't stop! We've been pretty active at different expos and trade shows this year and have even written a few blogs about how they're a great opportunity to not only meet fellow electronic manufacturing, engineering and supplier attendees but also to learn about relevant trends and issues going on in the world of electronics.
Recurring small batch electronic assemblies. That's what RBB does, day in and day out. Each of those days filled with a variety of unique jobs, assemblies, customers and suppliers. While it's fun to blog about the ways RBB uses online marketing, the expos we're attending, or the difference between large and small batch contract manufacturers... I found myself very curious about the nitty-gritty details regarding the actual assembly of our circuit boards.
When trying to decide what I was going to blog about this week, I decided to move away from the marketing themed blogs. As I've said before, I love all things tech and marketing related. However, this past week was very enlightening for me both personally and professionally. I volunteer with an organization called Net Impact, which is: “a global association formed to mobilize a new generation to use their careers to drive transformational change in their workplaces and the world.” The mission of Net Impact Boston is to connect like-minded professionals who aim to use business as a force for environmental & social impact by providing events, dialogue, and resources for companies and individuals.
I’ll be the first to admit, that growing up I had zero interest in the electronics manufacturing industry. In my defense, my father became President of RBB in the early 2000s, which was also smack dab in the center of my high school years. Most likely the only types of electronics I was interested in back then were my curling iron and cell phone. But alas, many years have passed since those days and with a couple of business and marketing degrees under my belt... combined with an appreciation for unique businesses that do big things, here I am blogging for RBB.
Last week I wrote a blog regarding analytics and why electronic manufacturing companies should be using them. I had recently attended a class called “Deep Dive into Marketing Analytics” and was hooked. Then, just a week or two later, Apple Inc. purchased a social media analytics company called Topsy, making me feel even cooler. I mean, if Apple thinks something is a big deal…it probably is. All jokes aside though, analytics really are something every electronic manufacturing company should be thinking about.
This morning I woke up thinking about analytics. Sounds odd, I know. But, while doing my morning current events browsing, I read that the tech company of all tech companies (Apple) acquired Topsy Labs, a social media analytics company. Apple, an electronic manufacturing company known for its innovative new products, is on to something again. This time it’s not a new iPhone or iPad. Nope, this time it’s analytics.
I love attending professional development conferences. I really do. I love the change of scenery for a few days, the networking, the enthusiasm, the free food, (c’mon, I know I can’t be the only one) and last but not least: the knowledge waiting to be learned and implemented. It’s always fascinating to see what other companies are doing to market themselves and gain new customers.