Since working in Market Development at RBB, I have been a part of implementing our company's digital marketing plans. Through these online efforts we manage leads, connect with prospects, and develop relationships, while also nurturing and interacting with current customers. All of this is by way of website offers, blog interaction, Facebook updates, tweeting, creating YouTube videos and participating in LinkedIn conversations. Pretty crazy!
Located in the heart of Ohio Amish country, sits a low volume electronics job shop, RBB Systems. You might think it a strange place for a shop that specializes in custom printed circuit boards but it’s not really. It’s an area populated with people who embody the values we look for in our employees – hard-working, reliable, trustworthy, eager to help and willing to move heaven and earth for our customers.
I know it sounds cheesy; it’s the cheesy that makes it good! My wife Donna and I were on a weekend getaway when we picked up a very cool, wall-mounted antique brass bell. Sometime earlier I had begun wondering how we could alert everyone in the company when we landed a new customer relationship.
I was invited to a meeting the other day to discuss the most efficient way to adapt our processes and procedures for our newest customer. As I looked around the table at the other participants, sales staff, engineers, purchasing, it struck me just how far RBB had come since I was hired in 2005.
Circuit board assembly is a proven engineered process. Therefore, developing a consistent process for quoting this service is the first step to insuring success. Following some simple guidelines can lead to more accurate quotes in less time. This is a win-win for any contract manufacturer and customer relationship. Because the completed quote serves as the basis for assembly, initial accuracy is important.
Many of the customers who find their way to RBB or other expert job shops, often do so by surprise. Several industry dynamics put the small batch customer at a disadvantage.
Last Thursday, February 7th, RBB members attended the Smart Business "Evolution of Manufacturing" Awards Luncheon at Cuyahoga Community College’s newly opened Advanced Technology & Training Center (ATTC).
If you operate a business in the made-to-order, small batch world then you face a set of challenges that simply comes with the territory. Whether you’re making cookies, candles or custom circuit boards, by relentlessly improving the following important elements, you can significantly distance yourself from your competitors. They sound obvious – but to sustain an ongoing competitive advantage, they must be approached consciously with a fresh, questioning mindset.
Many companies today are realizing the importance of a thorough onboarding process for their new employees, and are improving their orientation plans accordingly. Getting new employees acclimated to the company quickly is beneficial to both the employee and your company. The first 90 days is fundamental - the behaviors, habits, and attitudes developed during this time will likely determine their success with your company. It’s your responsibility to give them every possible tool, training, and bit of information available so they can hit the ground running.
